your personal architect
Architectural Solutions to Human ProblemsArchive for farmers markets
Back at the Farmers Market!
I’m so glad to be back at the Newark Natural Foods Farmers Market again this season! I was away for two years while they worked through the COVID protocols.
I will be there second and fourth Sundays starting May 8th and ending November 13th. I will also be there on the 5th Sunday in May, July, and October.
It felt really good being back and seeing many familiar faces and meeting some new people too.
Asserting Our Supremacy, or How Not to Improve the Perception of Architects
There is a lot of real and virtual hand-wringing going on in the architectural community since the economy went in the tank. Mostly about how to get people to use architects again. (I am reminded of the scene in Monty Python’s “Meaning of Life” where the business men are reviewing sales figures and noting that people aren’t wearing as many hats as they used to.) I have heard people say that we must assert our supremacy in the construction process. Others talk about getting the AIA to advocate for us, or to educate the public about the value we provide, or to enact laws that would require architects for any project that requires a permit.
In my opinion, these are all the wrong ways to go about this. None of these solutions addresses the root of the problem – and in fact could make it worse if we come off as arrogant whiners – which is that most people don’t know how an architect can help them. You can’t assert that, you can’t legislate that, you can’t advertise that. You have to show people. And I can say this because this is what I do at the Farmer’s Markets.
Very few of the people who sit down have ever worked with an architect before. They sit down because they have a question or a need and there I am in my intriguing and accessible set up. At the end of the conversation I have usually shown them – through my answers, my suggestions, my drawings, and my listening – that I am here to find solutions to their problems. And they go away with a new perception of what an architect can do for them.
I am resisting going onto every message board where architects are moaning about this and that and suggesting that they get off their butts and find ways to show people what they do. That to me is the only way to change people’s perceptions. It certainly is easier to blame the AIA for not advocating strongly enough, or HGTV for not showing enough architects, or whatever you think is the problem. It’s certainly easier than making yourself accessible to people. That’s scary.
We should know that showing is vastly more powerful that talking. We should, but we don’t.
So get out there and show someone how an architect does it. Then do it again.
Idea Hours
Several things came together to create the product that I call the $99 Idea Hour. Through my booth at the Farmers Markets, I saw that many of the people with problems only needed a little help. They lacked ideas and were stuck behind the problem, but could get to a solution, and implement it themselves, if they could get unstuck. I also was reading about other architects who were offering $99 design consultations or services for $0.99/hour. I was intrigued by the idea of affordable architectural services, albeit at a reduced scale. And finally I had a couple of occasions where people would have me come out to look at a problem, and I’d give them a couple of hours of ideas and write a proposal, and never have it go any further-because they weren’t really ready for the project. So there seemed to be a market for short duration, fixed price, focused services.
The price came from two directions as well. It needed to be memorable, and not to scary, and still cover my time, or most of it. $99 fit all those criteria. I have since added the Extended Idea Hour for $149 because there are times when people have more than one problem they want to discuss, and I find myself there for three hours or so.
I decided at the beginning that the Idea Hour had to be a stand-alone service. It couldn’t be a prelude to a sales effort, or it would lose its focus. I’m clear that there are no contractual obligations implied. At the end of the time (which is usually closer to an hour and a half) they have a bunch of ideas and notes and sketches, and I have $99, and a developing relationship with a new client.
The Idea Hour also doesn’t go beyond the time spent at the house, unless it’s to look up a product or provide a further piece of information. I don’t produce drawings afterward, or write a report.
I have addressed a breadth of problems in Idea Hours over the last two years: from kitchens to house organization to where someone should live. In each case, the most important skill I find myself using is the ability to ask further questions and to draw out the deeper, unspoken needs. Once we get those out into the light, the solutions are often self-apparent.
But to address the question some of you may be asking: “does it lead to work?” – yes, it often does. Once or twice, at the end of the Idea Hour, the clients have asked for a proposal to continue the work. The more common situation is that several months later I’ll get a call asking me to come out to discuss a piece of the solution we discussed as a project. In one situation, the client was doing a lot of thinking, and just wanted to bounce ideas around, so we booked a second Idea Hour to do that. But the goal of the Idea Hour is not to win projects, but to provide a service to people to help them. That I’m setting up in their minds that architects are great listeners who can generate lots of ideas and solutions to seemingly complex problems is a bonus. In fact, the Idea Hour was the beginning of the notion that became Your Personal Architect, the concept that people need an architect to consult, just as you’d consult a financial planner or a doctor.
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