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I Learned So Much at the AIA Convention – Now I Need to Change Things
I just got back from the 2012 AIA (American Institute of Architects) Convention in Washington DC. The weather was perfect, and the sessions were extremely valuable. The two that stand out were on disruptive innovations in architectural practices and blogging.
The blogging session was very funny because it had Bob Borson (Life as an Architect) and Jody Brown (Coffee with an Architect) but also very informative because they recounted the process that led them to blogging and the lessons they’ve learned. The two big ideas, and they are both things I need to be sure that I’m focusing on, were 1) make sure your blog has your personality, and 2) don’t expect the blog to generate work. I will certainly be keeping those ideas in mind as I blog.
The session on disruptive innovation was affirming and invigorating. Affirming because the presenters thesis is that the next phase of architectural practice will be to design solutions to problems, with designing buildings as a sub-specialty. When I first started working for myself, I had determined that what architects did was solve problems, so this was great to hear. The invigorating part was learning about how disruptive innovation works by entering a market at the lower end, where the larger players don’t want to go, and then growing from there. His example was MP3s, which is a crappy format for music, so big players like Sony didn’t want to touch it. And they ended up late to the party. My innovation is the Personal Architect model, where I work with clients on very small problems, so small that most architects wouldn’t bother to go after them. My hope is that these small problems, and the relationships that develop, will grow into a solid body of work.
Looking forward to the next convention and what I might learn there.
